Rihanna Fashion 2016 Lady Gaga Artpop Fashion
When you're the stylist for a major, envelope-pushing celebrity like Lady Gaga or Rihanna, coming upwardly with a steady stream of new looks is a daily challenge.
"[Rihanna] always wants to effort something new, so I have to know what works, yet as well try to push things forward, because this girl has already worn a million amazing outfits," her stylist, Mel Ottenberg, told Billboard in September. "It would be great if there were enough things to excite me [on the runways], simply in that location definitely aren't."
That'due south why Ottenberg, as well as the stylists backside some of music'south more daring dressers, are increasingly turning to students — rather than major mode houses — for new garments. And no school has received more than attention than Central Saint Martins in London. In 2014, Lady Gaga made headlines afterward buying the entire graduate collection of Wilson BK, one of several students whose garments she's worn for Television receiver appearances, promotional videos and dramatically walking the streets of Paris (as was the case with a Jack Irving piece made of shimmery inflatable tentacles worn at the end of her Artpop tour). Over the past few months, Rihanna has appeared in designs by recent graduates Essie Beckman and Dilara Findikoglu. And Björk has lately collaborated with newly minted Central Saint Martins alum Harry Evans. "I guess I terminate upwardly working with a lot of students," she told The Guardian. "I'm not sure exactly why that is, maybe in that location's something we give each other."
The proliferation of designs from students and recent graduates on the backs of celebrities doesn't mean they aren't however borrowing — or, ameliorate yet, being paid to wear — frocks from the world's largest luxury apparel companies. For key events like the University Awards or the VMAs, major designer labels still dominate. Simply in a decade where celebrities are constantly in the public eye, thanks to paparazzi and social media, the demand for new, never-before-seen clothes has outstripped houses' abilities to furnish those wearing apparel. And if wearing and up-and-comer's creation earns a celeb a little actress good will, all the better.
Only why Cardinal Saint Martins? While stylists do pull from the collections of students at Parsons and the Fashion Institute of Engineering in the U.South., they keep an specially sharp eye on the London institution simply because it's considered the all-time. It's consistently ranked as the number one mode pattern schoolhouse in the world by both Business of Fashion and Fashionista, responsible for training some of the industry's leading designers of the by several decades: Alexander McQueen, Stella McCartney, John Galliano, Celine'south Phoebe Philo and Zac Posen amongst them. Every February, the academy hosts a rails show at London Fashion Week to showcase the work of graduating MA students before a loftier-contour audition of department store buyers, journalists and stylists.
That's how Beyoncé discovered Georgian designer David Koma in 2009. Her team of stylists reached out after seeing a dress shown at the graduate show, and asked if he would make a custom dress for an appearance at the MTV Awards in Berlin. "Anybody knows how information technology is to get [into Fundamental Saint Martins], and how amazing the course is, so all of the height stylists wait at that show," Koma told Billboard. "That's how I was contacted by Beyonce's squad, as well equally Rihanna and Lady Gaga." The industry took note, and Koma landed profiles in Mazed and British Vogue shortly thereafter. In 2013, French fashion business firm Mugler appointed him creative director, which he go along stop atomic number 82 while expanding his eponymous label in London.
It's a trend worth jubilant. For young designers, a few cardinal celebrity placements can hateful the difference betwixt toiling for years in obscurity and jumpstarting an eponymous characterization. And celebrities? Well, they've got fabulous clothes to wear.
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